Depends on the situation and fish. Weakfish definitely like Krocodiles best, for stripers I prefer Hopkins Shorties, at times Ava-style jigs w/tubes are great from the beach, and they're my go to for Squidding and Vertical Jigging for bass, blues, weakfish & groundfish, Kast Masters always good too, my favorite in small sizes for mackerel...
nearly 40 years ago as a newbie, ran to moriches thanksgiving week… in the snow, 10# bluefish were all over, as I was using Hopkins shorty 2.25…
I was hooking up every +10 cast while the others were hooking up almost every other cast… one fellow said try this, he gave me a “tin wit a tube tail” as I was catching much more than before…
I remember it well, big sandeels being pushed onto sand wit gulls effortlessly gliding over em and picking em off… cellie…
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Kastmasters my definite go to. Blues or bass. Especially for the windy days. Buy them plain and tie on my own harvested bucktail with a little flash-a-boo. I haven't used bait in over 15 years yet only caught my first surfcast striper on a plug just last year. Those cheap Ava-7 (?) type from Terminal Tackle imitating sand eels ( I guess) have caught a few stripers off the beach for me as well.
many years ago on beach, maybe Jones..fellow was sweeping for metal.. find anything good I ask, yeah some lures… he sold me 100 mostly Hopkins for $100… obviously he kept the other models… rugged lure Hopkins… I still have many, I like bait… cellfish…