BRP Discontinues Evinrude Outboard Engines, Signs Agreement with Mercury Marine
Valcourt, Quebec, BRP (TSX: DOO; NASDAQ: DOOO) announced today it has re-oriented its marine business by focusing on the growth of its boat brands with new technology and innovative marine products. The company will discontinue production of Evinrude E-TEC and E-TEC G2 outboard engines. Its Sturtevant, Wisconsin facility will be repurposed for new projects to pursue BRP’s plan to provide consumers with an unparalleled experience on the water.
BRP says it remains committed to their Buy, Build, Transform Marine strategy which has been underway since 2018 with the acquisition of Alumacraft and Manitou boat companies in the U.S., followed by the acquisition of Australian boat manufacturer Telwater in 2019.
“Our outboard engines business has been greatly impacted by COVID-19, obliging us to discontinue production of our outboard motors immediately. This business segment had already been facing some challenges and the impact from the current context has forced our hand,” said José Boisjoli, President and CEO of BRP. “We will concentrate our efforts on new and innovative technologies and on the development of our boat companies, where we continue to see a lot of potential to transform the on-water experience for consumers,” he added.
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OMG: It's the End of Days - BRP Discontinues Evinrude Outboard Engines, Signs Agreement with Mercury Marine
1,586 views·4 replies·by Roccus7
Oh boy, since 1907 they have been building outboards. This is where all this crap started, José Boisjoli, President and CEO of BRP. I know he had his business plan in the working 2 years ago. All the time still promoting the newer line and how they were going to "Change the industry". Well they did that alright with a bunch of Bull$hit. Covid- 19 worked right into his plans. I have had Evinrudes since the early 50's, still have two. Guess i won't be buying another. And i sure as hell won't be buying a merc. 👎
Tell your Children every day that you love them
I was so poor growing up, if i were not a boy i would have had Nothing to play with !! :)
All that matters in the end is that we Loved
"Life isn't about waiting for the storm to pass; it's about learning to dance in the rain."
I was so poor growing up, if i were not a boy i would have had Nothing to play with !! :)
All that matters in the end is that we Loved
"Life isn't about waiting for the storm to pass; it's about learning to dance in the rain."
CommodoreOriginal Crew5,182 postsSince 2018
Oh boy, since 1907 they have been building outboards. This is where all this crap started, José Boisjoli, President and CEO of BRP. I know he had his business plan in the working 2 years ago. All the time still promoting the newer line and how they were going to "Change the industry". Well they did that alright with a bunch of Bull$hit. Covid- 19 worked right into his plans. I have had Evinrudes since the early 50's, still have two. Guess i won't be buying another. And i sure as hell won't be buying a merc. 👎
CommodoreOriginal Crew5,665 postsSince 2018
Yamaha Honda or Suzuki it is
You know even after they sold out to BRP and went to Canada i still considered them as USA. But now i will consider their whole line as Foreign !! Geez, did i say im Pi$$ed.
Tell your Children every day that you love them
I was so poor growing up, if i were not a boy i would have had Nothing to play with !! :)
All that matters in the end is that we Loved
"Life isn't about waiting for the storm to pass; it's about learning to dance in the rain."
I was so poor growing up, if i were not a boy i would have had Nothing to play with !! :)
All that matters in the end is that we Loved
"Life isn't about waiting for the storm to pass; it's about learning to dance in the rain."
CommodoreOriginal Crew5,182 postsSince 2018
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OMG: It's the End of Days - BRP Discontinues Evinrude Outboard Engines, Signs Agreement with Mercury Marine