BY [MOLLY BALL ]('https://time.com/author/molly-ball/')
NOVEMBER 1, 2021 6:00 AM EDT
The CEOs started calling before President Trump had even finished speaking. What America’s titans of industry were hearing from the Commander in Chief was sending them into a panic.
It was Nov. 5, 2020, two days after the election, and things weren’t looking good for the incumbent as states continued to count ballots. Trump was eager to seed a [different narrative]('https://time.com/5906949/donald-trump-vote-count/'), one with no grounding in reality: “If you count the legal votes, I easily win,” he said from the lectern of the White House Briefing Room. “If you count the illegal votes, they can try to steal the election from us.”
The speech was so dangerously dishonest that within a few minutes, all three broadcast television networks spontaneously stopped airing it. And at his home in Branford, Conn., the iPhone belonging to the Yale School of Management professor Jeffrey Sonnenfeld began to buzz with calls and texts from some of the nation’s most powerful tycoons.
The CEOs of leading media, financial, pharmaceutical, retail and consulting firms all wanted to talk. By the time Tom Rogers, the founder of CNBC, got to Sonnenfeld, “he had clearly gotten dozens of calls,” Rogers says. “We were saying, ‘This is real—Trump is trying to overturn the election.’ Something had to happen fast.”
How Big Business Dumped Trump and Got "Woke"